Having started a brand new shiny blog, I’ve spent the last couple of days thinking about what I’m inspired to write.
To begin with, I want to focus on why I believe it’s important for Music Therapists to join online communities; I’m not just talking about personal social media pages but professional ones, a bit like this website.
Did you know that 84% of business-to-business marketers use social media to engage with clients and services (www.hubspot.com)? Did you know that right now there are 289,000,000 active Twitter users, and over double that signed up with an account (www.statisticbrain.com)? These statistics, this information, are all online on the seemingly endless internet.
When we search for information in 2016, are we more likely to look through a book, ask a friend, or do a quick Google search? If I search “UK Music Therapy” on Google I get 10,400 results! I even have an email alert set up so that anytime, anywhere in the UK, the term “music therapy” is mentioned in a new internet article or resource, I get a message straight into my inbox showing me that precise article. The internet is powerful. And so easily accessible.
“…social media is no longer an isolated marketing channel used primarily to sell their product or service. What once served primarily as a platform to increase sales is now a meeting space, and has become part of the brand experience itself” Daniel Newman for Forbes (www.forbes.com).
So, how can we use this incredible resource to improve the way we engage with others and improve knowledge and awareness of music therapy? How can this help us inform others of our services; how can music therapy help?
Perhaps this brings me back to my question: why should we blog. And my answer? To increase awareness of who we are, what we do, and why we do it, using all these wonderful (free!) platforms available to us.
© Ellie Ruddock 2016